A CONTEMPORARY CLOTHING EXPORTER

 
About Us

Genial Apparels is an apparel-sourcing agency in Bangladesh.

Genial Appareals started its journey in 2004 to respond to the ever increasing requirement of the international buyers in Bangladesh seeking business support, sourcing cooperation and logistic supports.

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Vision & Strategy

Our vision is to establish ourselves as a specialist sourcing agency both to the enterprises and independent buyers and to inspire them to build a business model integrating Genial Appareals into it.

Our strategy is to place human value at the forefront, investment in R&D and human resource development, regular upgrade of quality management systems and share transparent information with our buyers.

Competitive Pricing

Our way of pricing is very simple; throughout the sourcing and procurement process we have a very strict Code of Practice which ensures that nobody involved in our supply chain has unfair share of profit. Hence, we can confidently ensure the competitive pricing without compromising on quality of product or service.

Sample Development

Our skilled and experienced workforce can develop and produce a prototype sample from the specification/technical sheets of our clients within couple of days. In case of a requirement of special skill, we engage professionals on contract basis to produce the accurate samples.

Factory Selection

We have several associated knit, woven and sweater factories of different size and manufacturing capabilities, and we take particular care to earmark the most appropriate factory for each type of order.

If required, we will source other factories too, as we have a very good business access and working term with more than 100 factories only within the extended area of Dhaka.

Sourcing Raw Material

Genial Appareals manages its own supply chain of yarn, fabric and accessories suppliers. However, we are also flexible and are happy to accommodate any specific materials or nominated suppliers by our client.

Time Management

Our experience in the production management in the Bangladesh Garments Industry ensures that customer benefits from a well-managed and proactive T&A calendar. This allows us to detect and analyze potential problems in advance and take the necessary remedial steps with immediate effect in order to avoid a delay in delivery.

  • A highly experienced textile professional leads this team. Organized quality processes with strict control at every stage ensures satisfactory raw materials and sampling, bulk production and packaging before leading to final inspection.

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Ethical Trading Initiative(ETI)

Genial Appareals is acutely conscious of its responsibility towards Industry,
the environment and society and our social initiatives range across education, charities and ethical trading.

Trading Issues

All products are developed with strict consideration for environment in mind. Minimum employment age by the Company is 18 years. We follow ethical practices in all facets of our business. All aspects of our associated factories are comprehensively evaluated to ensure social and legal compliance. Any potential issues are identified and our compliance personnel instigate corrective action plans whose implementation is closely monitored. We have a complete Social Compliance Manual which is issued to all of our vendors.

Social Issues

Genial Appareals believes in giving back to society, especially to those organizations which aid the wider population of our country, and we are a regular donor of a non-political, non-profitable, completely humanitarian organization here and its exclusive mission is to help the poor to be self- reliant, act as stipend for deserving students and provide free medical service for poor people in remote areas. For details, please visit www.kmrf.org.